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Quick Start
Guide - Introduction
"Give a person a fish and you feed them
for a day.
Teach them HOW to fish and you feed them for a
lifetime."
For FRESH Tips & Tactics in Real Time Follow me here:
http://Facebook.FrancoGonzalez.tv
http://www.Twitter.com/itsFranco
Global Cashflow Training is all about empowering
you. Believe me, the nuts and bolts of online marketing,
specially with the Automated Systems we promote... is NOT that
difficult.
And we'll be guiding you to automated traffic generation
systems and vendors who are providing our teammates with quality,
"real time" traffic that they send directly into your Primary
Program or personal Attraction Marketing Lead Capture Page, and all
for a price per lead that even experienced marketers have a hard
time beating with their own marketing...
So if that's not the hard part... what
is?
It's NOT that it's hard, but the barrier that seems to keep
people away from all the success they want to achieve is most
often...
In their own head. You see,
after helping hundreds of people learn how to start and grow a home
business on the internet, I've seen many succeed and also many fail
to make a profit. And most times the only difference I can see is
that their mindset... their attitude was very
different.
If you're new to doing any
type of marketing online (or offline), then the first thing you
should know is there's no "magic secret formula" for achieving
success in this activity (or any other income opportunity for that
matter).
One of the primary reasons why
people fail in home-based opportunities is they're too impatient and
don't realize that success in anything is a marathon, not a sprint.
Those that have a long-term mentality and become students of
marketing, try new things, and learn from their mistakes, will
always be successful.
That being said, this
training site is dedicated to supporting and coaching you to master
the simple fundamentals of:
1. Advertising and Driving Traffic...
2. Building A List...
3. Building a Relationship with your List
4. Converting Sales and Generating MULTIPLE Income Streams Smartly
Watch this Video First To Get Your Inner Game Mindset Going In
The Right Direction:
http://CriticalVideo.GlobalCashflowSystems.com
Massive Action = Massive
Results
The key to success
in online marketing is to simply get the word out in a BIG
way. That’s all it really boils down to. Just get the word out
and everything else will take care of itself.
There's a terrible thing that
happens to people who don't advertise... and that is
Nothing... that's right, nothing
happens!
So your first and most
important step with your new opportunity is MARKETING &
PROMOTING the opportunity. ONLY MASSIVE ACTION will
produce favorable results - PERIOD!
There's no mystery or "secret"
to success. After a decade of experience, the results of
the most
successful people in internet marketing have been
thoroughly analyzed and duplicated.
The #1 reason people
don’t get their desired results is lack of ENOUGH promoting/
advertising. Most people don’t realize the amount of promoting
necessary to create BIG results. Successful people in this activity
do something everyday to generate leads! THAT is their
secret!
After researching many leaders in the industry
worldwide, we've found that 25% of their gross is what they
spend weekly on their monthly marketing budget. (unless they're
using FREE advertising strategies like YouTube, Facebook,
etc.)
Example: The individuals who receive $10,000 - $15,000
per week in income spend an average of $3,000 on advertising
and marketing using a variety of media such as post cards, online
ezine ads, newspaper ads, etc. No mystery. JUST MASSIVE
MARKETING with proven tools. As far as marketing goes.. those
are awesome stats. This is reality, NOT HYPE or magic.
The
first thing that you’re going to want to do is decide on how much
you want to invest in marketing and advertising.
The #1 MISTAKE new
folks make is being too conservative on their marketing budget AND
saying
“I’ll just try a little and see how it goes” etc.
Then they
get just “a little result”, quit, and wonder why all the leaders
receive $10,000+ a week.
Now, I realize that not
everyone has a large amount of money in the beginning to establish a
large advertising campaign, and it's for this reason that I’ve
broken down many different ways to market below... some free, some
low cost and some that require a larger investment.
Just understand that with any
marketing strategy, there's always going to be a trade off between
time and money. Free strategies will usually require much more of a
time investment than paid strategies and vice
versa.
This is really a numbers game
and marketing is just as much art as it is science. The more you
advertise and more responses you get, the more people will join you.
Of course this is not a guarantee, but it’s just the nature of what
should happen over the course of time.
Ok, make sure you review all
the material several times so that you have a good understanding.
Follow the steps, keep it simple, and enjoy the journey.
And remember to contact me
anytime you need help. I don't read minds (yet), so all you have to
do is ASK!
Now get moving!
To Your Success &
Prosperity,
Franco Gonzalez
760-271-2810 Office Hours:
Monday - Thursday 10AM - 7PM PST
itsFranco@gmail.com
Get Fast Direct Traffic Here:
Live
Traffic Feed
Be Sure To Use A Smart Funded Proposal
As Your Cornerstone To Offset Your Marketing Costs:
http://www.QuickLeverage.com
(Ask your inviter for their link if I did not invite you here.)
Section 1.
Get YOUR Hosting/Domain Name
You'll need to buy at least
ONE personal domain name & hosting account to use with your new site if you
don’t already have one. If you don’t have one, I recommend you go to
HostMonster and get one. It's
super cheap.
For example: my domain name is
http://www.GlobalCashflowSystems.com . Your domain
name would be whatever you decide, provided the name isn’t already
taken.
NOTE: You will need
hosting for your lead capture page.
If you're having a challenge
finding a good name, try breaking up the domain name with dashes
like this: www.Simple-cashflow-systems.com
Since we're moving towards
more and more video, I recommend a .TV or a .COM extension as your
first choice.
Use a little creativity here,
but don't slave over it.
Be sure to test it before you
do any advertising to make sure it goes to your correct
website.
For Technical
Assistance: If you don't know how
to "forward" a domain, I suggest that you call Host Monster Customer
Service once you've registered your own personal domain(s). Have a service rep walk you through it!
It only takes 5 minutes and they are really helpful
to new folks. When you use us to build your own site or lead
capture pages then we make sure everything is working fine when we
deliver your site to you.
Section 2.
Advertising
This is probably the
MOST IMPORTANT
SECTION because it involves the things you'll be doing on
a daily and weekly basis to grow your cash-flow.
When you begin
advertising, you want to follow these guidelines:
1. ALL marketing has an element of RISK
involved, whether you're experimenting with something different or
new... or even if you're going with marketing strategies that you'll
see recommended on this site.
2. Always test small
first to be sure the marketing source works for you. If it proves to
work for you... then scale up! This creates the momentum you're
looking for, spending a percentage of your advertising dollars from
gifts received!
3. Be consistent in your
marketing. I can't stress this enough. You want to budget yourself
so you always have some form of advertising out there working for
you. You must take consistent action in order to get consistent
results.
4. Writing an effective ad: Even though I'm going to
provide you with tons of sample ads to mix and match and make your
own, you'll want to learn how to write your own ads as well so you
become an independent marketer. Click here for some ad writing basics (opens in a
new window).
SAMPLE
ADS:
http://www.GLobalCashflowTraining.com/sampleads.html
5. Your goal is to generate
20 leads per day. Why 20 leads per day? Because that's the magic
number when the law of averages starts to turn in your favor. If you
have at least 20 leads per day, you're in a great position to
generate 1-3 sales per week (or more).
PHASE 1: Marketing Budget of $0 to $500
( Choose at least 3 methods - ALL These Actions
Have To Be Done On a Daily Basis To See Results
)
A)
http://150K.YourLeadMagnet.com (I prefer "autopilot traffic"
or
"Email Marketing Traffic")
Get Traffic
With This SIMPLE Service
B) Get FREE Leads By Adding 50 People Per Day To Your Facebook and Twitter Database.
Follow Me Here and watch what I do...
http://Facebook.FrancoGonzalez.tv
http://www.Twitter.com/itsFranco
http://www.YouTube.com/globalflow
C) Place at least 10 -15 ads daily on free
and low-cost classified ad sites
D) Open a Facebook & Twitter
account and invite 50 friends a day
E) Use Drop Cards (
Found under "Fun Stuff" ) and leave them anywhere and everywhere.
You can also order Drop Cards... pick up some fancy colorful
"Invitation style envelopes" and a leads list from:
http://MyLeads.YourLeadMagnet.com or
Leads
+ Training Here and mail 30 envelopes per
day to these lists with your drop card inside.
Send drop cards inside every bill you pay via mail.
PHASE 2: Marketing Budget
of $500 to $2,000+
-
Register at least 1
custom domain name.
-
Minimum effort of 1 - 2
hours per day, 5 days a week.
-
Do your choice of 'Phase
1' actions.
( Choose at least 3 - 4 methods
)
A) Place ads in
Newspapers and Magazines
B) Order Post Cards
- Create a
Post Card
System that pays you to mail!
Get your team on this and get paid to send post cards to your leads
from:
http://MyLeads.YourLeadMagnet.com or
Great
Post Card Leads Here
You can upload your leads list to your contact manager and simply
order
Post Cards with our lead generation ads printed on them.
As your team does this with you, you start earning residual income.
POWERFUL.
AND it will build your list and get leads to your site too!
D) Have AUTOPILOT Traffic
Outsourced for you:
http://150K.YourLeadMagnet.com
E) Use Google Adwords for pay-per-click
traffic.
Learn it yourself here or
here (I recommend both courses for serious people) outsource the whole thing here: F) Do Online Press
Releases: http://www.PRWeb.com
G) Create your own YouTube videos And Training
Articles on your Blog and submit to http://www.EzineArticles.com
Marketing
Methods
I’m going to suggest many
different forms of advertising/marketing - some easy, some
intermediate, and some advanced. It’s important that you
use a minimum of 3-4 different strategies from Phase 1 and 2 above
when starting out, and not just focus on one type of
marketing.
Make sure you continue to
learn and employ new marketing strategies. If you sit and wait for
leads to trickle in, it will just take you longer to get in a cash
receiving situation. Those who master marketing and take massive
action always receive the most gifts.
Below you'll find tons of
different marketing methods to choose from. Instead of listing them
in order of cost, I've broken them down into categories related to
your experience level; Beginner, Intermediate &
Advanced.
Note: There are free and low
cost strategies in each of these 3 categories, but be aware that
some will require that you learn some new skill sets to be
successful in using them.
You can click on each quick
link below in each section to be taken directly to more details on
each marketing strategy (in no particular order).
Beginner
Level:
-
Build A Large List Here:
http://www.QuickLeverage.com
-
Autopilot Ezine Solo Advertising Here
-
Start Filling The Pipeline With Automated Traffic Here
http://www.SimpleLeadStore.com
Discussion Forum Marketing Facebook & Twitter Networking
-
Free Classified Sites ( Over 100 places to post ads for free
- Requires daily action )
-
US
Free Ads.com ( Low-cost online classified ads
)
-
Solo
Ads In Ezines ( Low to medium cost - Great way to
generate leads quickly ) Autopilot
Solo Ads Here
-
Newspaper & Magazine Advertising ( Low
to high cost depending on quantity )
-
Post
Cards ( 100% Automated - Higher cost )
-
Targeted Redirect Traffic (100% Automated -
Higher cost )
-
Drop
Cards & Lawn Signs ( Fun ways to market in your local area - Low
cost )
Intermediate
Level:
-
Redirect Traffic
http://www.SimpleLeadStore.com
-
Facebook & Twitter ( Free social networking site to
connect with like-minded people )
-
Discussion Forum
Posting
YouTube Videos (review videos, training tips videos, lifestyle
videos)
Advanced
Level:
In no particular
order
Post Cards (They Can Help Design Custom
Cards)
This is one of my favorite and
top methods of advertising and it's 100% automated once you place
your order. The return on investment can be really nice
here. On our team we LOVE L-E-V-E-R-A-G-E!
How would you like to GET PAID for
sending out post cards to build your business?
1. Sign up here for
Post Card
Marketing That Pays You
2. Then order a BUYER'S
List of Names here:
http://MyLeads.YourLeadMagnet.com or
Post Card
Leads
3. Next, upload your names list...
4. Next, Click to create or choose a card and type in one of our
lead generation short
ads into it and place your website link and phone number...
5. Click to send your Post Cards...
6. Build your list and make sales...
7. Plug your teammates into this exact system using
your links...
You will now build
residual income as you generate leads...
Brilliant!
Call me for details...
You have nothing to
figure out… either place your order and arrange the mailing of the
cards yourself – or use our fully-automated Postcard
direct-mailing service where the entire mailing process will be
handled for you.
I designed my own and you can
too...
You can choose either
one.
The mailing house we use does
everything from start to finish for us: printing,
postage, list compiling, and mailing.... 100% hands-off! We have 2
different versions of postcards to choose from. Prices start at
about $287 for 500 postcards and drop significantly with larger
quantities.
A GREAT Post Card Marketing
Resource:
http://www.BobLeduc.com
Post Card Marketing List Sources:
http://www.LeadLists.com
http://www.EdithRoman.com
http://www.Macromark.com
http://www.dajdirect.com
Post Card Mailing House and Design:
http://www.PostCardMania.com
I recommend sending out at
least 2,500 "Flashy" and 2,500 "Conservative" (per week) if
you are just getting started or as your budget allows etc. And they
only take 4 days to mail!!
Autopilot Email Marketing Traffic
http://150K.YourLeadMagnet.com
Click Here For Sample
Ads
UsFreeAds.com
UsFreeAds.com
receives a lot of traffic and I highly recommend you get at
least their Gold membership for $10 a year ( the $10 a month plan is
even better if your budget permits). You'll need at least the $10
per year membership to be able to post your website links in your
ads.
HOT TIP! - I get the
best results with Usfreeads.com by placing FEATURED ADS.
Why? Because they get seen 100 times
more than regular ads...
But there are TWO more
important secrets I want to share with you that will give you much
more bang for your buck when placing ads with
usfreeads.com.
Ok, look at the screen
capture below. I've circled one of my actual ads in red that I
currently have running in the Business Opportunities > Work At
Home > Mlm section (Note: Please do not copy my ad, I'm showing
it as an example) .
You'll notice that it's
towards the top and that I've got a picture of an attractive girl
holding some $100 bills. By the way, you can find all kinds of
attention-grabbing images like this by going to Google and searching for images under the
phrase "cash gifting".
Here are the steps to
start posting Featured Ads on usfreeads.com:
1. Sign up for an
account at www.usfreeads.com
2. Upgrade your
account to at least a Gold member for $10 a year.
3. Create your ad
headline and short description and place your ad ( I have some
sample ad copy further down the page) .
These are some of the
categories I like to place ads in:
-
Business Opportunities
> Investments
-
Business Opportunities
> Work At Home > Mlm
-
Business Opportunities
> Internet
-
Business Opportunities
> Work At Home > Work Online
4. Once you place your
free ad, upgrade it to a Featured Ad. This can be paid for on
a month to month basis, but I usually pay for a year up front to get
the better savings.
IMPORTANT: When
you upgrade to a Featured Ad, make sure you choose "Yes - (add
$3.95)" where it says redirect (see picture below). You'll be asked
which website link to redirect to after that. Just add in your
link here...
When you choose to redirect in
your Featured Ad, what this will do is, when someone clicks on your
ad headline, instead of taking them to a separate ad page on
usfreeads.com, it will automatically send them directly to
your capture page where they can fill out the form and
become a lead.
You can place numerous
Featured Ads on usfreeads.com and have them all generating leads for
you daily on autopilot just like I do.
Click Here For Sample
Ads
Free Online Classified
Sites
If you're working on a tight
budget and have more time than money, then free online
classified sites are a great way to get the word out on a daily
basis.
A WORD OF WARNING:
Don’t expect to place free ads every once in while. You
really must do this on a daily basis (at least 3-5 days a
week) if you use this method. Place at least 10 - 15 ads per day
(when possible).
I'm going to list a few of the
many hundreds of free sites on the internet. Just do a Google search
for “free online classifieds” to find all you could ever want. You
should post to these websites every single
day! Some sites below may
charge a small fee, but most are FREE:
Loot.com
Pennysaver Free Internet
Ads Adoos
UK Dayton
Classifieds
dClassifieds
D.C.
Registry Domestic
Sale e-classifieds.net
EP.com
Classifieds Everyday Business Online Free Business
Ads
Find It
Free Find It
Ireland Flea
Market Free
Advertising Forum
Free Ads
City Free
Biz Ads FreeClassifiedAds.com
Free Classified Ads
Free Classified
Ads Free Classified
Ads for your Area Free Classifed Ads by c4.net
Free Classified
Links Free
Garage Sale Free Trader
Online French
Classifieds
Fresno
Mall FrogNet
Classifieds Full Disclosure Classified Ads
FUW Flea Market
Ads Gems 4
Friends Global SIC Classifieds
Grandfather Of
All Links Healthcare Mall
Classifieds Hooverdog
IIAS Free
Classifieds Infowaft
American Classifieds
Inpa Free
Classifieds
In The World
Classifieds In Vancouver - Classified
Listings IVCS New Classifieds
JoyAccess Free
Classifieds Kingdom
Classifieds KIS Group, Inc. Free Classifieds
Leading Edge - HIGH Traffic
Classifieds Louisiana Classified Ads
Los
Angeles Weekly (10 Words
Free) Los Angeles Free
Classifieds
Maine's Classified
Ads Marketing Resource Info Center
Metro
Online Classifieds Minneapolis Free Classifieds
Murrin Publishing Classified
Ads Muskurahat Free Ads
MyLabuan
Free Classifieds NS
Online - Nova Scotia, Canada
Nelson Publications Online
Classifieds Net Nickel
New Quest City National
Classifieds Night Owl Classifieds
OurBangla.com
Outdoor
Classifieds Oz Free
Online Pinball
Classifieds
Place-An-Ad
Popular
Web Ads Portland Free
Classifieds Recycler.com
RLAJ
Classifieds Seattle Free
Classifieds Services/Opportunities Ads
Shopping
Solutions Shop @ The Mall Classified
Ads Smart Classified Ads
Small and Home Based Business
Links SoCalClassifieds
Spilled Ink
SunFleas.com
Torinfo.com
Top Free
Classifieds US Net
Ads
Vancouver B.C. Free
Classifieds Vancouver Web Page Classifieds
Want Ads
Online Websitings Free
Classifieds World Classifieds
WorldsList
WWBCity
Classifieds 1 Stop Free Internet Classifieds
1st Place Classified
Ads 5StarAds
A
World Of Classifieds
Ablewise Ads
Absolutely Free Internet Classified
Ads Access
Free Classifieds AdanAd
AdForFree.com
AdLand
Pro AdMart
UK AdNet
Classifieds
Adnet
Plus AdPost
AdQuest
3D Ad’s
Online Ad to
Ad
Ad Track Free
Classifieds AdUpdate
Adverts
4 All Alana’s
Online Ads
Alaska Free
Classifieds Alberta Rose
Free Classifieds American
Ads
Bangladesh Free
Classifieds Barn
Sides Beat Your
Price Classifieds
Best
Mall Blue Mountain Internet's Free
Ads Buy/Sell.com
CallHarry.com
Canadian
Classifieds Cave
Junction Central
California Ads
Chicago Reader Classified
Ads CityBeat Free
Classifieds Classifieds Central
Classified
Club Classifeds
Live Classifieds
2000 Classifieds For Free
Classifind
Clockwatcher's
Classifieds Commerce
Corner Yahoo!
Classifieds
1 Ads Online Classified
Advertiser 1
AmericaMall AdSort
Black Hills
Classifieds
Click Here For Sample
Ads
Newspaper and Magazine
Advertising
Buying a single ad in a SINGLE
newspaper or magazine is an EXPENSIVE way to advertise. What if you
could buy "wholesale advertising" in multiple papers and pay a
deeply discounted price for your advertising? Well you
can.
I almost always go through an
ad broker. 99% of the time the rates will be less than if you
went to the source directly.
Tip: Look for
newspaper and magazine deals that hit your target market and that
have some "shelf life". USA Today has a weekend edition that's on
the newsstands for 3 days instead of just 1 day. Many other papers
publish weekly instead of daily. Look them over, then give it a
go.
1. American Classified
- 129 papers to 4 million homes. Call 270-683-5557 (Lee)
2. Nationwide
Advertising - http://www.nationwideadvertising.com
3. Advertising
Connection - 100 million homes. Call 800-326-3468
(Pam)
4. Wolfe Enterprises
(Home-based business magazines and USA Today). Call Randy at
321-449-1211. You can also visit their website at www.wolfenterprises.net
USA
Today - http://www.wolfenterprises.net/usatoday.html
-
Excellent resource for
running a 4 line classified ad.
-
Use Friday edition ONLY for
best response.
-
Can be very competitive so
be aware of who's running what.
The key to this type of
offline advertising as with anything else is long-term
consistency. Also keep in mind that the more frequently you
advertise with Wolfe Enterprises the better the price. They'll even
design a display ad for you if you need them to. I highly recommend
their service.
One thing to keep in mind when
doing this type of advertising is that there's a lag time of usually
at least one month from when you place your order until when your
ads come out in the magazines. For this reason it’s
important to keep this in mind when coordinating your other
advertising.
Click Here For Sample
Ads
Solo Ads in Ezines
Ezine advertising
is one of the most effective forms of advertising that exists on the
Web. It’s been around for a long time, but not too many people have
really taken advantage of it in a big way.
http://www.GlobalCashflowTraining.com/ezine-marketing.html
AUTOPILOT
EZINE SOLO ADS HERE
So what exactly
is an “ezine”?
In case you’ve
never heard of one before, basically an ezine is an online
newsletter or an online magazine, and in most cases, it’s delivered
via email and just like a newsletter you’d receive in the mail,
these online versions have a subscription base.
Some of them have
just a few hundred subscribers and some of them have tens or
hundreds of thousands of subscribers. Now the big key to understand
is that these are targeted groups of
people.
Some categories you can
target are “home based business”, “mlm”, “direct sales”, “network
marketing”, stay at home moms”, “internet marketing”, “cooking”,
“investing”, “business opportunity seekers”, “personal development”,
“metaphysics”, “personal growth”, “self-improvement”, and just about
any other type of category you can think of.
Especially
those last five; they’re some of my favorite ezine categories to
place ads in. Also, anyone in real estate, insurance sales,
teaching, and personal trainers are good quality people to advertise
to as well.
And it’s been my experience that people
that have been involved with personal development, self-improvement,
working on themselves ( the kind of people that go to seminars )…
they buy cd products that help them improve the quality of their
skills or their mindset… these have always been great people to
target, especially for home based opportunities.
Why? Simple…
they’re looking for more... more time, more money. They’re looking
to improve their life.
And in case you
don’t already know, targeted marketing is going to out-pull general
advertising by 1,000%+. If you can target a specific group of people
with your offer and get it in front of them, you’re gonna get better
results hands down.
Placing an ezine ad
is no different than sending an email to a friend because that’s
essentially what you’re doing when you place ezine ads. You pay for
the ad, paste in your ad
copy, and the ezine
owner takes care of everything else.
If you haven’t advertised
in ezines before, I recommend that you start off with the lower cost
ones and then roll a percentage of the gifts you receive into the
more pricy ones.
The next thing to
consider is what type of ad you should place.
There are four
main types of ads you can place:
- Bottom ad
- Classified
(sometimes called a “middle” ad)
- Top sponsor
ad
- Solo ad
(sometimes called “featured” ads or exclusive mailings)
From my experience, Bottom and Classified ads
are a waste of money. They very rarely ever get read by
everyone and they’ll usually produce a terrible response rate.
They group these together with a bunch of other
little ads and most people (including myself) just skip right
through them. So that’s why you want to avoid these types of ads.
The only two types of ads I DO recommend
are Top Sponsor Ads and Solo Ads.
A Top Sponsor Ad is a 4 or 5 line
sponsored ad located at the top of the ezine. Everyone sees this ad
since it shows in the first 'page view' of the
ezine.
A Solo Ad is just what it sounds like. This type of ad
is actually a solo mailing sent to the list of subscribers of the
ezine. In other words, they go out on their own. When you buy a solo
ad, your ad with your subject line is the only thing the
reader sees.
A Solo ad can also usually be much longer than a regular ad.
You’re basically renting a list and email marketing to
them.
The quality of the list is also important. I’ve run
$20 ads in ezines that pulled like crazy and others that I spent
$150 on that bombed. That's why testing different ads is
critical to ezine advertising success.
The great thing about
ezine solo ad techniques is that a simple ad placed in a responsive,
targeted ezine can deliver a ton of qualified leads. The trick is
consistency and patience.
We've taken care of the
most important part for you... and that's a solid, targeted,
high-converting front-end marketing system.
Top 7
Solo Ad Vendors:
1. Solo-ads.com
2. Planetxmail.com
3. Weeklydeal.com
4. Extrememarketingprogram.com
5. Mbpadvertising.com
6. EzineAd.net
7.
Top Surfer
- I've run solo ads in this one that have pulled great
results, but there's also a lot of competition related to gifting on
this list, so you this one works best when you write your own
personal ad and keep it down to earn and non-hypey. You first have
to pay for the membership before you can post ($10 per month) but
it's worth it when you have an ad that pulls for you.
8.
http://www.YourEZAds.com Cheap solo email ads.
Additional places
advertise:
Direct Profits Ezine - $149 Solo
Ads.
Free Solo Ads - This
great solo ad mailing house is VERY responsive to biz op info and
affiliate marketing. Low cost paid solos to the whole database also
available.
www.ezinebroadcast.com - This ezine
submission service sends your ads to over 1,000,000 targeted ezine
readers every week instantly & automatically for you.
Ezine
directories:
www.ezines-r-us.com -
Here you'll find hundreds of different ezines and groups to choose
from. They have many different ad packages and prices, it all
depends on how much your budget is and if the list is relevant to
your content.
www.ezinead.net - This company currently
has access to 170 ezines with 1.3 million+ subscribers and 8 groups.
Each group has at least 160,000+ subscribers.
Directory of Ezines -
This is a directory of literally thousands of ezines that you can
research and place ads with in your relevant categories.
You'll have to purchase a membership to the
directory, but it's worth the money. I recommend purchasing the
lifetime membership because it'll save you money in the long run.
There's also quite a bit of helpful information in the directory to
help you with your quest. Be sure to watch the directory of ezines
video to learn how to operate and search for ezines in the
directory.
There are literally hundreds
of places to place solo ads. Just do a Yahoo or Google search on
Solo Ads to find all you could ever want to use.
Marketing note:
The key to achieving the best results is simple. You have to
continually set up a pipeline of ezine ads.
Step 1:
Test as many new Ezine sources as you can each week.
Step 2:
Keep the ones that produce and place on-going ads with
them.
Step 3:
Go back to Step 1 and repeat!
Click Here For Sample
Ads
FACEBOOK/Twitter
Facebook is a great place to
generate free leads. You can easily generate 15 new leads to
your website every day. The great news is that these are highly
targeted prospects! Here's exactly what you need to do:
1. Go to FACEBOOK and create a free profile.
You'll need to check your email to confirm your membership.
2. Pick your name as a username if available.
3. Pick a headline
that's unique - perhaps a quote that has something to do with
abundance, wealth, freedom, etc.
4. The next
thing that you want to do while you're logged in to your facebook
member area is upload a picture of yourself. Put a picture on your
profile that's not ordinary. That way when people are
browsing, your picture will stand out and they'll be curious enough
to click on your link. Also be sure to fill out the area related to
your hobbies and interests, etc. to share with people. You can
create photo slideshows as well.
5. Now it's time to go
to the 'edit your profile' and include your bio. In the 'about me'
section, tell people why you're putting this profile together and
why you can bring value to their lives.
Make sure to write first
about yourself and then about making money online and why
you got involved, etc. Just remember to mainly focus on YOU and just
touch a little on making money online or whatever
you're promoting instead of the other way
around.
Here's are a couple good
example's of what a couple other people have done so you can get an
idea of what this looks like:
Add me as a friend here: http://Facebook.FrancoGonzalez.tv
And click to review some of my friends and their page to get some ideas of how we use it.
Really take some time and
flesh things out at this stage. Talk about things that have happened
to you in your life, make sure to mention any hardships you may have
had as well as any strengths and successes, because others will be
able to relate to them. A lot of times, these are areas we're going
to be able to connect with people.
In the movies, books, tv,
general sections - put things that you're interested in - inspiring
types of things - keep it professional but about you. Put information in the ' like to meet' section
about who you'd like to meet.
List as many things in your
profile to really express yourself.. this should include your
passions and what you love to do, your pros and cons, likes and
dislikes. Also be sure to include a link to your website or
your phone number so people can contact you.
Put as many details as you can
(with taste) so you can really open up and share with people who you
are so they have a chance to really connect with you. That's what
attraction marketing is really all about. Make sure to SAVE all your
changes and additions when you're finished.
6. Once you've created
your myspace page, click the browse link to find the type of
people you want to market to and connect with. You can search by
gender, age, location, ethnicity, etc. Think about focusing on
either common interests/hobbies or common career
backgrounds.
Make sure that when you do an
add friend request - you also include a quick note. Your note can be
something like this – “Looking to make some great friends, please
check out my profile, and if you think we're likeminded, ad me as a
friend.”
The person will usually
check out your page and profile and either approve you or deny you.
If they approve you, your facebook page and their facebook page
will be connected as being friends.
Now, you get the basic idea;
repeat this everyday by requesting 50 new friends. Post comments on
other people's profile. Create a group, a blog, join groups, post
comments, etc.
Hot Tip #1 -
You can also post friendly personalized notes. When
you post a note, a link to your note will be posted on
each of your friend’s pages. If you have 5,000
friends, than you can literally have a message sent to all
5,000 of these people for free. However, remember that you must
be personal with your messages. Talk like you're talking to your
best friend. Do NOT talk to people like customers. Facebook is a
place for friends and you must respect that.
Hot Tip #2 -
Post friendly comments on your facebook friends’ pages and include a
link to your website or blog. Then, everybody who goes to your
friend’s Facebook page will see your comment and your link. Some
will click on your picture to become your friend and some will
click on the link to go to your website.
Fun Stuff!
Here are a few fun
tools you can use to promote your website while you’re out running
errands, eating at a restaurant, cruzin’ down the highway, or just
kickin’ back, sippin’ a latte at Starbucks…
By no means are these gonna
generate massive amounts of traffic quickly, but they can be a nice
supplement to some of the methods covered here.
1. Rubber stamp all your money
with your website url
I love this one because you can get
tons of free viral advertising, without spending anything
other than what you use to pay for things with cash.
Here’s what you do… go get a small
rubber stamp made with your website url (don’t include the
http://). Any of the large
office supply superstores such as Office Max, Office Depot, Staples,
etc. can produce stamps for you, and usually within a few business
days.
There are also several places on
the web to order stamps, ink, and replacement inkpads:
You can experiment with different
ink colors. Some people will want to just stick with black or blue
to try to remain as unobtrusive as possible. Others want something
flashy like a fluorescent or neon color, or even red, so it’ll
really stands out.
Make sure NOT to use a bold type
style since the ink has a tendency to bleed too much on the porous
paper and the letters will close up and appear mushy. Also keep the
type fairly small in width so you can squeeze it in on some open
space on a bill.
Next, go to the bank and get a
whole bunch of one dollar bills ($20s and $100s work fine too!) and
stamp them all with your website url. Then pay for everything with
them!
Some people get good results from
running their bills through their inkjet or laser printers, instead
of stamping. It'll just take some trial and error to figure out the
correct spacing and margin settings… you can cut out some plain
paper that’s the same size as a bill to experiment with and use it
as a practice template.
And some old fashioned dinosaurs
out there will still swear by handwriting everything - Egads… that's
a whole lotta writer's cramp!
And yes, it’s legal to do
this. As long as you don’t make the bills “unfit for circulation” by
“mutilating, cutting, disfiguring, perforating, uniting or cementing
together” (or doing anything else to render them unfit to be
reissued), Title 18, Section 333 of the United States Code wouldn’t
come into play. So just keep it
simple and you’ll be okay.
2. Drop
Cards
Drop cards (or sizzle cards) are
very similar to business cards, but the ones I like to use look like
real money and they get a lot more attention. The major
difference between a typical business card and a drop card is
that a business card will usually present a good deal of
information, a drop card is used for one single purpose... to create
curiosity that generates leads.
Dollar Card Marketing - This company
produces some really cool fake bills (half folded) and inside is
your small teaser ad.
DROP CARD DIRECT
MAIL MARKETING
1. Order $100 Bill Drop Cards
2. Buy fancy looking LOUD or WEIRD color Wedding Invitation style
envelopes (they stand out in the mail~!)
3. Buy a list of "BUYER'S NAMES" from
http://MyLeads.YourLeadMagnet.com or
http://150K.YourLeadMagnet.com
4. Buy a roll of First Class Stamps.
Simply mail 30 envelopes per day with a couple $100
Bill Drop Cards inside. Use a catchy short ad from our collection
and place your website link and phone number on it. SIMPLE.
They look like the real thing
when they're folded in half and are great for when you're out and
about. They're designed to attract attention of people who are
looking for an opportunity, but they'll also catch the attention of
people who are just “looking”. Remember, this is a
numbers game and you’re just looking to get people to your website
and then let the system take over.
Here are
some additional samples for ad copy:
The World's EASIEST System
For Making Money From Home!
Anyone can mail these simple, cheap
little cards and get paid big to do it!
YOUR WEBSITE HERE
YOUR PHONE HERE
Receive $1,000 Cash
Daily!
Turn-key and automated!
Not MLM, NO Selling,
NO Boss!
Website address
Cash this
TICKET!
$500 + per day
Website address
HEY YOU!
Wanna
pick up some REAL CASH?
Then visit Website address
So… what have you got to
lose? Hurry up already!
Receive $500 or more per
day!
Check out my website now to find out how!
NO
Selling
Website address
To
use
‘em, or not
to use ‘em…
Think about this, when you pay your
bills (the old fashioned way), how many people do you think are
responsible for opening up that bill? One right?
I mean, we've got a real live
person on the other end who's opening up your letter and pulling out
your check and processing it. Do you think that person is
making all the money they want to make?
Hmmm, probably not…
Do you think they
might have some financial needs?
Probably…
We're
already paying bills right? So why not make it a prospecting
opportunity? Have some fun with this… Stick
a $100 Bill Business Card in with your bill next
time. Here are a few other ways you can use
drop cards, but don’t be a litterbug... You can easily come up with many other places.
Have fun with this!
Barnes & Noble /
Borders Books: I put them in home business magazines and
business books. I also put them inside books on the financial rack
as book markers so that when people open the books, they fall out
and pick them up.
Restaurants: Whenever I
eat out, I leave a few cards, especially one for the waiter or
waitress when I leave the tip.
Wal-Mart, Target, Best Buy,
grocery stores, movie theaters, etc.: I'll place the cards on
the drivers side window above the door handle. DON’T put them on the
windshields as they'll get trashed and people won’t read
them. You can also place a few here and there on top of product
boxes on shelves.
Doctor and dentist
offices: If you go to the doctor or dentist take some cards and
put them in between the pages of the magazines that are in the
waiting room.
People you meet:
Hand them out to everyone you meet - especially when you
buy something from anyone. Leave them in the back seat of taxi cabs
too!
These are easy and fun ways to
get the word out.
3. Make your own drop
cards
If you’re on a tight budget, you
can also have drop cards printed at www.VistaPrint.com - last time I
checked, they offer 250 FREE cards from their pre-selected
templates, and all you have to do is pay shipping, which is
about $5 or $6 bucks.
LAWN SIGNS
Car Magnets
Post Cards To Drop Around
Town
NotePads
Calendar Magnets
Get Creative!
You can put any
text you choose in the text fields of their templates (rather
than the type of text that a field is intended for). That way,
you can create a card with an ad or a "sizzle" message with a
link to your website(s) rather than creating a more traditional
business card.
4. Use your car to
advertise
ml:namespace prefix = v
/>ml:namespace
prefix = w />Forget bumper stickers and
other cheap, cheesy decals.
I.D.It!
Plates
I.D. It! Plates offers a cool way
to advertise your website when you’re driving or stuck in traffic.
They’re
"traveling billboards" that easily attach to your car and can
also be displayed just about anywhere… on doors, windows,
filing cabinets, etc.
Another
great advertising tool you can use on the road are WebDecals. ==> They’re static cling decals
that stick to smooth surfaces without adhesive. Just clean your
window and apply. The letters can be made up to 2 inches tall and up
to 40 inches in length.
Additional resources
for:
Go to: www.rjamarketinginc.com/onebigteam
Google Adwords
Google Adwords (pay per click search engine
advertising) is a powerful way to generate leads 24/7 on auto-pilot,
but it's also a way to blow your
entire monthly marketing budget quickly if you don't know what
you're doing.
Mastering Adwords is a skill that takes time, but the
rewards can be HUGE. Anyone can learn how to use it cost
effectively, but additional training is required so be prepared to
learn some new skills if you want to tackle this advertising
strategy.
A great way to take advantage of Google PPC
advertising is with the use of Professionally managed cooperative
advertising campaigns... working together as a team we can leverage
the power of Google.
As you can see, when someone types in the term
“make money from home” on Google a page displays
targeted search results for the term “make money from home”.
It doesn't matter what the search
term is, it works the same way when you're promoting any home-based
opportunity.
Now look at the ads on the right under
“sponsored links”. These are the ads that you’ll create for
promoting your website.
When someone clicks on your
ad, you'll get charged a predetermined amount of money (as
low as .03 cents per click) that you choose.
If a person clicks your ad and joins you -
Cha-ching!
Side Note - The majority of
Google AdWords advertisers simply don't have a clue about what
they're doing. They instantly think they're ready to conquer the
world after finding out that they can start out with as little as $5
and a dream.
The reality is you still have to
have some fundamental knowledge of advertising in order to succeed
with Google AdWords, or any type of advertising for that matter.
You have to educate yourself first;
otherwise you'd be better off playing the lottery!
If you want to dramatically
shorten your learning curve to make "Google" work for you
in a big way, I highly recommend you pick up a copy of Perry
Marshal’s “Definitive Guide To Google Adwords”
e-book.
Perry’s probably the #1 leading
expert on how to place ads using Google Adwords and his e-book saved
me tons of wasted time and money.
You can go to
Perry's website right now and get his Free 5-Day Mini Boot-Camp
Training on how to drive tons of traffic to your website fast
using Google Adwords: Click Here
What I really like about Perry's
e-book is that he makes it so simple and easy to understand.
You can read his book, and then, in as little as 15 minutes later,
have highly targeted traffic going to your website with just a few
clicks of your mouse.
Pay per click advertising requires
a little bit of a learning curve, some patience and testing
to be highly effective, but it's totally worth it and will continue
generating qualified traffic for you 24/7.
In the beginning, you’ll want to
start by hunting for some key words or phrases related to cash
gifting or business opportunities that you’ll target using Google
Pay-Per-Click ads.
A great tool for finding hundreds
and even thousands of successful keywords in seconds is called KeywordElite.
KeywordElite is a keyword research
tool that can instantly generate hundreds of keywords,
suggest related terms or keywords, and even find common
misspellings. They work off a membership subscription and have
flexible plans starting as little as 1 day long.
When I first started using PPC
advertising, I was naively typing in all of my keywords into my pay
per click accounts. It was taking me literally hours to do
this.
If you’re looking for a no-cost
solution, here’s a sneaky little trick for finding some really juicy
keywords….
Do a search on Google or Yahoo for
anything related to cash gifting or a business opportunity. Visit
some of the top listings in the middle area, these aren’t the
sponsored listings, they’re the natural listings that you
can’t pay for.
Now once you’re at one of the top
sites, move your cursor over the page (but not over a link or
picture) and 'right click'.
In most cases, a little box will
pop up with some options.
Click on "view source." This will
give you a behind the scenes look at that person's web site. You'll
be able to see their key words. You may have to scroll down and to
the right a bit to find them.
You'll find a ton of key words and
phrases to test by doing this. Try it.
Note: The
above technique doesn't work on every site, and it’ll most
likely not work on a replicating website, but it can really help you
speed up the process, especially if you’re on a tight
budget.
Top Pay Per Click Search
Engines:
1. Overture (now owned by Yahoo) - http://searchmarketing.yahoo.com/
Ads
placed through overture end up on search engines like Yahoo, MSN,
Ask Jeeves, Alta Vista, etc. The downside to this PPC vendor is that
you have to wait for your ads to be approved before they go
live.
2. Google - http://adwords.google.com
You
can get a lot of exposure using Google Adwords, but there’s a bit of
a learning curve. The greatest thing about Google is your ads go
live within 15 minutes.
3. Miva - www.miva.com
Miva
is the third biggest PPC search engine with usually cheaper rates
than Overture and Google. They have a relationship with search
engines like Search.com, Excite, WebCrawler, MetaCrawler, Dogpile,
Bizjournals, Mamma, Cometsearch.
There are tons more PPC
search engines out there, but not all of them are worth the effort.
To find out more about PPC search engines, here's a great reference
website I use called: www.payperclicksearchengines.com
WARNING!
Before you decide to go out there and start blindly dumping money
into these pay-per-click search engines, think
again.
It's a great strategy,
but if you rush into it and don't know what you're doing, you
can lose money fast with minimal results!
The first PPC search engine I would
start with is Google, because your ads go live right
away, then you can branch out later to other search engines.
Most of my ppc traffic comes from Google and allows me to turn it on
and off with the click of a mouse button… like a light
switch.
I've been advertising on them for several years now
and like most people, I didn't do well in the beginning. It's
especially tough in a competitive market such as "business
opportunities".
But when done effectively, you can
easily make $500 in profit per week spending only about $15 per day
(five days a week) on PPC. But be sure to set your daily PPC
budget before running your ad so you don’t drain your
account overnight - Trust me, I’ve seen it happen!
Also, your click bid should be high
enough to get your ad on page one or two of Google, Yahoo,
etc. I try to keep my bids down as low as possible, but with some
keywords, it's not possible to bid under $0.25, so I usually set my
bids to at least $0.25 on all my ads, and I set my daily budget at
$15 and sometimes $25 or even $50 depending on the campaign
and profit margin of what I’m
promoting.
A good daily budget to start with
is $10 - $15 if possible. Remember, you can always pause things if
you need to. Once you start to see good results (leads), you can
increase the daily PPC amount.
If you're spending $75 - $100 per
week on PPC and you receive $500, $1000 or more, then
obviously you need to increase your daily budget. Lets say
that you consistently receive $500 from every $100 paid out for PPC,
then it's logical that you could increase this and receive more
gifts.
Writing Your
Google Ad:
Decide what key words and phrases
you want to start testing first. Go to those key words and phrases
via Google, and study the ads on page one for
those.
I'd like you to notice something
about the ads; a lot of them say the same thing with a slightly
different twist. This is important to recognize...
Make sure
YOU don't say the same thing as everyone else.
For example: "$500 per day."
"Receive $3000 - $9000 per month," etc.
This is key. Don't copy anyone...
be unique. Show your unique personality in your ad. Say
something really different.
Here's an example...
"Cash
Gifting Facts? Get the facts before you join any gifting
program."
Now, don't use that ad. Come up with
your own idea and your own ad.
Be a little creative and study
other people’s ads.
One tip that’s served me very well
over the years is to find out what most people are doing to market
their business and then go in the opposite
direction. This is what Attraction Marketing is all
about. Marching to the sound of your own drum, instead of following
the crowd.
If you write your ad in a way that
will make it stand out from all the others under the key word
or phrase you're targeting, you'll have an advantage.
TIP: Remember that the ad is
not there to sell the opportunity; it's just there as
bait to get someone to click on your link and find out
more. That’s it!
Target each key word or phrase with
a separate ad if needed. Don't use the same ad for every key word or
phrase unless you have a big winner.
For example... If I'm targeting the
key phrase "Mentors in Motion," I want to say something that will
attract people who are visiting that phrase.
For instance: "I was going to join
Mentors in Motion until I found this." This approach is
the key to getting above average results, and you can reel in the
big bucks by doing this.
Here's another thing you may not
have thought about... When big marketers
advertise in magazines or direct mail, etc, many of the prospects
from their ads will go online to research whatever they’re
advertising. Knowing
this little-known fact can help you really cash in.
When they see your great ad,
they'll click on it and possibly join you. I've had this happen many
times where people are doing their homework on a particular program
and all I did was share with them my own personal story and in depth
review of the program. A lot of them end up joining with
me, even if they already looked at someone else's site.
That’s why as a marketer, you’ve
gotta be savvy, creative and never lazy. Try thinking
outside the box.
If you don't have a Google Adwords
account, click here and then
follow their instructions for setting up an account. If you need
technical help with this, please contact the Google support
staff.
I don’t know why, but
the words "Press Release" seem to scare the crap outta some people,
so I’m gonna help clear up some of the mystery surrounding this
powerful and low cost marketing strategy.
Online press releases are an
amazing “secret weapon” that's usually never mentioned
by mainstream marketing "gurus," because they know how powerful
it is and don’t wanna let the cat out of bag… but I’m gonna go ahead
and spill the beans…
What's
a Press Release?
A press release
(or “news release” as it's also referred to) is a
condensed article that's written in a journalistic style. A
press release is not a sales flyer, resume, or an
advertisement; it’s a "news" item.
It needs to "inform" people,
NOT sell them something. A press release informs the public
on exactly how your product, service, or opportunity will benefit
their lives.
The purpose is to highlight
something interesting and newsworthy about you, your company or
your opportunity. This can include announcing product releases,
business opportunities, new services, or drama within your
particular market.
The trick here
is to write about your opportunity the same way a newspaper
editor would write about it. Think NEWS... not ad. You don't
want to come across like you're selling.
How
Much Does It Cost To Do A Press Release?
Press releases are
relatively inexpensive ($200 or less), and even free in some cases
to prepare and distribute. Compare that to the price
of a full-page ad from a major news publication - generally tens of
thousands of dollars right...?
Even local papers
typically charge several thousand dollars. You can receive better,
more comprehensive coverage than paid advertising using online press
releases. In fact, research shows that most news releases generate a
higher return than even high-powered ad
campaigns.
The primary
benefit to you, and why you'll definitely want to do some press
releases is because they’re a great source for generating tons of
FREE LEADS! Submitting press releases is a rarely used, "backdoor"
strategy, that's usually hidden behind the search engines.
Most marketers
never learn that due to the high rankings of a lot of these online
news wire services, your press release can usually get very high
rankings in all the major search engines like Google, Yahoo and many
others in a matter of a few DAYS, not weeks or months!
I've seen some
people get Top10 rankings on Google in as little as 24 hours,
no kidding.
Not only does
this mean that you can generate free leads, but because it's
considered "news", you get the credibility factor as a fringe
benefit… which in turn builds tremendous trust between you and your
prospects and delivers them to you on a silver platter.
Another advantage to sending out
news releases is that they’re always in demand. All news
organizations, including magazine editors, broadcast, and
industry-specific editors, use press releases to develop the bulk of
their published news stories.
From a consumer stand point,
editors who report on your press release are considered
disinterested parties, meaning that your announcement was chosen
because of public demand for relevant and useful information, and
not because of commercial value.
As a general rule, paid advertising
is suspect in the consumer’s eye because companies are more
interested in their products selling than what's in the best
interest of their customers.
To sum it
up, the benefits to sending out press releases
include:
- Low cost
- Increased
visibility for your business
- High demand for
press releases in the news industry
- Added
credibility for you and your company
- New customers
and/or reps
- Gets your site
listed in top search engines very quickly
- Free publicity
- More free
traffic
You can go to PR Web or free-press-release.com, and write a
"news style ad" for cash gifting. Then wait a few days and...
"Presto!"… your write up is on the search engines.
Free-Press-Release.com is free to
submit press releases, PRweb charges a nominal fee of less than
$200, but you’ll get better coverage faster.
One of the
most important things PR Web does for
you is they can professionally edit your press release, or even
write it from scratch if you have a decent budget.
This service
provides you with a great press release and allows them to virtually
guarantee your press release gets picked up and carried on all the
news services.
Once you place a press release, it
will be out there working for you every day (and in some cases,
years) sending visitors to your site!
Here's a great test for a real
press release. Since your final pitch is usually included in the
last paragraph, read your press release out loud.
Ask yourself
if it would still be worth reading WITHOUT your pitch. If so, it's
probably gonna work well for you.
Press releases come in many forms
due to the topic you’re writing about. However, the basic rule of
thumb still applies. If you've never written one before it may be a
little challenging at first. Don't despair. Grab the latest
daily newspaper and read some of their informational articles.
For more examples of press
releases, do a search on www.prweb.com for any
opportunity, product, or industry, and chances are you'll be
able to find some great press releases others have submitted that
can be used as a basic template or starting point.
Notice how each article is written
and pattern yours after the same format. After you do a few
of them you should be able to get the hang of it.
Rather pay someone else to write
one for you?
If you’re like me and you sometimes
find yourself either short on words or short on time (or a
combination of both), you can always hire a professional to write a
press release for you.
One of the best resources I’ve
found for outsourcing these types of projects is Dr. Kevin Nunley’s
website at www.drnunley.com. He’s got all kinds of
awesome deals and can have you looking like a pro and getting
traffic to your site in no time.
Click Here to open the Quick Start Guide-
Section 1 Success Planning
Happy Marketing!
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